How To Make More Money
WITHOUT WORKING MORE HOURS
OR HARDER THEN YOU ARE, IN AS LITTLE AS 30 DAYS...
A proven step-by-step planto 3X your profit.
Get the Free Resources to help free yourself from the Day-to-Day Hustle of your Salon with your purchase.
Dear
SALON OWNERS AND ENTREPRENEURS
Are you tired of working tirelessly behind the chair just to break even or barely make a profit? Do you dream of a thriving salon that doesn't consume every waking hour of your day? We understand your struggles and are here to tell you there is a solution!
3X your profit. With the Free Resources, you’ll get:
A tool to train your staff on the 20% that will generate 80% of their results.
A map that shows you how to organize your business so you can manage it instead of it controlling you.
A plug-and-play budget with samples so you can input your staff hours and other expenses and determine precisely how to reach your desired profit.
Pricing strategies for your services.
Sample agreements.
and much more…
Did you know that only a small percentage of all hair salons are actually profitable? Most struggle to break even or stay afloat because owners are trapped behind the chair, and the rest are going backward, funded by a spouse or partner.
Here are some of the problems
YOU FACE AS A SALON OWNER
✔ You are making less than you did as a stylist and are working triple the hours.
✔ You are feeling like you are held hostage by your salon.
✔ You are struggling to recruit trained and skilled staff.
✔ Training a stylist and building them up with clients takes a long time.
✔ You are competing with salon suites on top of an over-saturated market.
✔ You are overwhelmed with trying to keep up.
✔ You are scared to increase your prices and stress over how your clients will react.
✔ You are terrified to Set Boundaries, Change Hours, and say NO.
and much more…
AS A BUSINESS OWNER,
You have to wear multiple hats, like working yourself to the bone behind the chair, marketing your salon, responding to customers, recruiting, training, managing staff and inventory, and trying to manage budgets, leaving you with little time for taking care of your health and family let alone your mental well being, causing you to sedate with alcohol or drugs.
Luckily for you, there is a solution. It's the key to
3X The Profit!
Our book maps out the path to turning your salon into an ATM and generating $1000 per square foot while tripling your profit so you can spend your time the way you choose without grinding away behind the chair and being held hostage by anyone.
WHEN YOU IMPLEMENT THE STRATEGIES IN THIS BOOK, you will...
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HAVE MORE FREEDOMAND FLEXIBILITY
You can leave your salon whenever you like, without worrying, because everything will NOT depend on YOU, and you can spend more time creating and growing instead of wearing all the hats.
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FOCUS ONWHAT MATTERS MOST
Take back control of your time and priorities. You’ll have more time to focus on caring for yourself and having fun with the people you care about.
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INSTANTLYINCREASE PROFITS
You’ll be able to live the lifestyle you’ve always dreamed of without being chained to your business. Spend more time doing what you truly love- in your business and life.
REGARDLESS OF YOUR PAST EXPERIENCE,
You Will Learn
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How to find the profit in the salon that is already there.
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How to create a system for having a full funnel of new stylists.
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How to stop arguing over pennies and retain happy employees and clients by creating a positive environment where Everyone Wins Right Now.
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How to recruit the RIGHT staff so you can have more time working on your most important tasks.
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How to correctly use a Budget so you can decide how much you want to profit.
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How to train your staff quickly and efficiently so you will have confidence knowing your team will do a great job.
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How to generate $1000 per square foot and 3X your profit so you can spend your time the way you choose.
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What stylists really want (Hint: It's Not Just About Money).
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How to correctly use a Budget so you can precisely decide how much you want to profit.
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"How to communicate effectively and lead a team" once and for all.
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How to compensate staff fairly without giving away the farm, even if you're starting from scratch.
and much more…
Your salon's success story begins here! Don't miss out on the ultimate guide to making your hair salon thrive. Whether you're a seasoned salon owner or just starting your journey in the beauty industry, “The Fall of the Hair Salon" is your key to achieving the salon success you've always dreamed of. Take advantage of this opportunity to transform your salon business for the better. Join us on the journey to improving the beauty industry!
Say goodbye to the daily grind and hello to a more profitable, fulfilling, and balanced future.
ABOUT THE BOOK
The devastation from Covid-19 has left us with opportunities to rethink, reimagine and rebuild what the hair salon could be. It has always been the starting point for people to learn. Unfortunately, that is all it is perceived as for many newcomers- a place to learn.
It is not considered a place to earn a respectable income and a place one could retire from. Government education departments must understand how our industry works and differs from other trades. The apprentice program requires a complete makeover as it is the production system for many top salons that train the rest of the industry.
This book is the culmination of everything I have learned over the years in theory and was put into practice. It is the manual I wish I read 22 years ago when first starting my business. I have also included what the future salon should look like so that we rid the industry of the cutthroat, scarcity mindset, and move forward with an abundance mindset so that it is celebrated by society, the way it should be.
Your salon's success story begins here! Don't miss out on the ultimate guide to making your hair salon thrive.
Whether you're a seasoned salon owner or just starting your journey in the beauty industry, “The Fall of the Hair Salon" is your key to achieving the salon success you've always dreamed of. Take advantage of this opportunity to transform your salon business for the better. Join us on the journey to improving the beauty industry!
ABOUT THE AUTHOR
Meet the Author:With over 29 years of hairstyling experience, Mario Verrilli knows the industry inside and out. With over two decades of salon ownership, a loving family, and philanthropic endeavors, he understands your challenges intimately. He has earned numerous accolades and awards while designing career-launching looks for top modeling agencies gracing the covers of renowned fashion magazines.
Mario’s work has appeared in Canada’s top fashion and beauty magazines, including FLARE, Glow, and Fashion. His clientele has included supermodel Daria Werbowy along with many of Canada’s top working models, television personalities, and famous pop musicians, to name a few.
Verrilli is the owner of Onaré Collective, a hair salon in Mississauga, Ontario, Canada, which has won awards for top salon in his community for eight consecutive years, along with the AI Global Excellence awards. Verrilli was named Contessa’s Session Hairstylist of the Year in 2006. The Contessas are Canada’s longest-running and most prestigious awards, honoring excellence and creativity in salons and among salon professionals across Canada. Verrilli was also a finalist at the 2011 Contessas for the Elite Master Hairdresser category, a nomination-only category.
Your salon's success story begins here! Don't miss out on the ultimate guide to making your hair salon thrive. Whether you're a seasoned salon owner or just starting your journey in the beauty industry, “The Fall of the Hair Salon" is your key to achieving the salon success you've always dreamed of.
Take advantage of this opportunity to transform your salon business for the better. Join us on the journey to improving the beauty industry!