How To Make More Money
WITHOUT WORKING MORE HOURS OR HARDER IN 30 DAYS
Get the Free Resources to help free yourself from the Day-to-Day Hustle of your Salon with your purchase.
BUY IN AMAZON
3X your profit. With the Free Resources, you’ll get:
A tool to train your staff on the 20% that will generate 80% of their results.
A map that shows you how to organize your business so you can manage it instead of it controlling you.
A plug-and-play budget with samples so you can input your staff hours and other expenses and determine precisely how to reach your desired profit.
Pricing strategies for your services.
Sample agreements.
and much more…
ABOUT THE BOOK
"The aftermath of Covid-19 has given us the chance to reimagine what a hair salon can be—not just a place to learn, but a place to earn, grow, and retire with dignity. This book is the manual I wish I had 22 years ago. It combines real-world experience with a vision for the future—one that replaces the scarcity mindset with a culture of abundance, collaboration, and lasting success in our industry."
SALON OWNERS AND ENTREPRENEURS
Are you tired of working tirelessly behind the chair just to break even or barely make a profit? Do you dream of a thriving salon that doesn't consume every waking hour of your day? We understand your struggles and are here to tell you there is a solution!
Did you know that only a small percentage of all hair salons are actually profitable? Most struggle to break even or stay afloat because owners are trapped behind the chair, and the rest are going backward, funded by a spouse or partner.
Here are some of the problems
YOU FACE AS A SALON OWNER
✔ You are making less than you did as a stylist and are working triple the hours.
✔ You are feeling like you are held hostage by your salon.
✔ You are struggling to recruit trained and skilled staff.
✔ Training a stylist and building them up with clients takes a long time.
✔ You are competing with salon suites on top of an over-saturated market.
✔ You are overwhelmed with trying to keep up.
✔ You are scared to increase your prices and stress over how your clients will react.
✔ You are terrified to Set Boundaries, Change Hours, and say NO.
and much more…
AS A BUSINESS OWNER,
You have to wear multiple hats, like working yourself to the bone behind the chair, marketing your salon, responding to customers, recruiting, training, managing staff and inventory, and trying to manage budgets, leaving you with little time for taking care of your health and family let alone your mental well being, causing you to sedate with alcohol or drugs.
Luckily for you, there is a solution. It's the key to
3X The Profit!
Our book maps out the path to turning your salon into an ATM and generating $1000 per square foot while tripling your profit so you can spend your time the way you choose without grinding away behind the chair and being held hostage by anyone.
WHEN YOU IMPLEMENT THE STRATEGIES IN THIS BOOK, you will...
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HAVE MORE FREEDOMAND FLEXIBILITY
You can leave your salon whenever you like, without worrying, because everything will NOT depend on YOU, and you can spend more time creating and growing instead of wearing all the hats.
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FOCUS ONWHAT MATTERS MOST
Take back control of your time and priorities. You’ll have more time to focus on caring for yourself and having fun with the people you care about.
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INSTANTLYINCREASE PROFITS
You’ll be able to live the lifestyle you’ve always dreamed of without being chained to your business. Spend more time doing what you truly love- in your business and life.
REGARDLESS OF YOUR PAST EXPERIENCE,
You Will Learn:
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How to find the profit in the salon that is already there.
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How to create a system for having a full funnel of new stylists.
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How to stop arguing over pennies and retain happy employees and clients by creating a positive environment where Everyone Wins Right Now.
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How to recruit the RIGHT staff so you can have more time working on your most important tasks.
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How to correctly use a Budget so you can decide how much you want to profit.
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How to train your staff quickly and efficiently so you will have confidence knowing your team will do a great job.
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How to generate $1000 per square foot and 3X your profit so you can spend your time the way you choose.
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What stylists really want (Hint: It's Not Just About Money).
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How to correctly use a Budget so you can precisely decide how much you want to profit.
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How to communicate effectively and lead a team" once and for all.
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How to compensate staff fairly without giving away the farm, even if you're starting from scratch.
Testimonials
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★★★★★
Mario Doesn’t Just Diagnose the Problem—He Delivers Real Solutions
What I liked best is the passion and genuine care that Mario has for the industry—combined with how he draws on the wisdom of many of today’s popular business authors and speakers and integrates their thoughts into a hairdressing context.
It’s easy to point out what’s wrong with the industry and the impact that changing business models and generational attitudes have, but Mario takes it to the next stage and offers helpful and practical steps that salons owners can put in place as their businesses evolve. -
★★★★★
Real-World Advice from Someone Who Truly Gets It
Mario Verrilli offers invaluable insights into the evolving challenges of running a salon. As a salon owner myself, I found his perspective refreshingly honest and full of practical advice for navigating the industry's highs and lows. His understanding of the business, combined with his real-world experience, makes this book an essential read for anyone in the salon world.
Whether you're an owner, stylist, or just passionate about the beauty industry, Mario's wisdom will guide you through the changing landscape with clarity and foresight. -
★★★★★
More Than Advice—A Call to Redefine Salon Success
As someone who has been deeply involved in the hair salon industry for many years, I have witnessed firsthand the numerous challenges we’ve faced over the last decade. From shifting consumer behaviors to increased competition, it hasn’t been easy. However, this book encourages us to embrace an abundance mindset, reminding us that there are endless opportunities for growth and success in our profession. The ideas presented are not just solutions; they are a call to action for all of us to elevate the industry and redefine what it means to be a stylist today. I wholeheartedly recommend this book to anyone looking to thrive in the evolving landscape of hair salons, showing us that there are many paths to elevate our craft and succeed in this ever-changing environment.
This book is a must-read for anyone passionate about making a difference in the salon industry.
Your salon’s success story starts now.
Don’t miss your chance to unlock the blueprint to a thriving, future-ready salon. Whether you’re an experienced owner or just starting in the beauty industry, “The Fall of the Hair Salon” is your guide to building the business you’ve always envisioned.
This isn’t just a book—it’s a movement to transform salons, elevate careers, and reshape the beauty industry for good. Ready to be part of the change?
ABOUT THE AUTHOR
With nearly 30 years in hairstyling and over two decades as a salon owner, Mario Verrilli brings deep industry insight and firsthand experience. His award-winning work has appeared in top Canadian fashion magazines like FLARE, Glow, and Fashion, and he's styled elite clients including supermodel Daria Werbowy and leading TV personalities.
As the founder of Onaré Collective in Mississauga, Ontario—an eight-time award-winning salon—Mario is a recognized leader in the beauty industry. He was named Contessa Session Hairstylist of the Year in 2006 and a finalist for Elite Master Hairdresser in 2011. Through his work, Mario continues to inspire, elevate, and reshape the future of salon professionals across Canada.